From the cocoa bean to the famous Belgian praline: explore the history of chocolate and all the secrets of the Brown Gold.
Walk through a Mayan temple where cocoa beans were enjoyed 5,000 years ago, board Cortés’s ship that brought them to Europe; see how chocolate was consumed at the French court in the 17th century, then how it was crafted into “Praline” in early 20th‑century Belgium.
Demonstration, tasting, and audio guide included in the visit.
The museum is open daily from 10 AM to 6 PM.

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To immerse yourself in the incredible world of chocolate, the museum offers various activities:
You can extend your chocolate experience with:
Our chocolate is Cacao Trace certified, a sustainability program based on:
High-quality cocoa beans, aiming to:
Fair payment for farmers:
As the cradle of Belgian chocolate, Brussels is the perfect place to uncover the secrets of this delicious culinary specialty.
To discover the history of chocolate in Brussels, book your visit now at Choco-Story Brussels.
Located just steps from the Manneken Pis and the Grand Place, our museum reveals the secrets of Belgian chocolate and the world of chocolatiers in Brussels through an immersive and interactive experience.
Book your ticket for an individual visit:
Book your spot for our chocolate workshop:
Choco-Story Brussels offers you an immersive experience in the world of chocolate and cocoa in the heart of the capital. We offer each of our visitors:
• An audioguide
• A demonstration of artisanal praline-making
• A museum tour through an interactive and accessible discovery trail
• A chocolate tasting, including a real Belgian praline
• Our "chocolate bar" workshops (in addition to the visit), where our master chocolatiers guide you through the chocolate-making process
Come discover the history of chocolate and chocolate-making in Brussels at Choco-Story Brussels. Our museum is easily accessible by public transport or on foot from all over Belgium and the Brussels region, including Schaerbeek, Ixelles, and Saint-Gilles. We are also just steps away from many of the capital's main attractions, such as the Îlot Sacré, the Royal Quarter, the Quays District, and Place Sainte-Catherine.
Would you like to continue your chocolate journey in Brussels?Take a walk around the museum to explore places like the Sablon or the Galeries Royales Saint-Hubert, where you’ll discover the craftsmanship of Brussels chocolatiers.
Belgian chocolate is world-renowned for several reasons:
The cocoa beans used in Belgium are carefully selected based on their origin. A meticulous production process ensures quality, including roasting and fine grinding, which gives Belgian chocolate its signature smoothness. You’ll learn more about this Belgian specialty at our Choco-Story Brussels museum and during a visit to a chocolate shop in Brussels..
It is made with 100% cocoa butter no vegetable fats.
Artisanal craftsmanship is a key element.
High-quality ingredients are always chosen.
The invention of the praline helped make Belgium famous worldwide.
Did you know ? Brussels Airport sells more chocolate than any other airport.
Did you know ? Belgian chocolate is available in airports all over the world.
The reputation of Belgian chocolate is second to none. Belgian chocolate has played a major role in the development of chocolate over the centuries. Here are some key dates in the history of chocolate in Belgium:
• In 1635, Abbot Baudeloo bought chocolate for the first time in Ghent. At that time, it was used exclusively for medicinal purposes as a tonic.
• In the 19th century, chocolate began to be produced as we know it today. Specialized chocolate companies opened in the country’s major cities: Neuhaus (1857), Côte d'Or (1883), and Jacques (1896).
• In 1912, Jean Neuhaus invented the first filled chocolate in Brussels: a sugar and fresh cream center coated in chocolate the Belgian praline was born! In 1915, his wife invented the ballotin, a small ribbon-tied box to present these chocolate delights.
Even today, many chocolatiers in Brussels continue to pass on the passion and craftsmanship of Belgian chocolate. These chocolate houses help promote Belgian chocolate worldwide.
In 2025, Belgian chocolate-making was recognized as intangible cultural heritage of the Brussels-Capital Region, with the support of Choco Story Brussels.
Do you have questions about Belgian chocolate? Would you like to visit a chocolate factory in Brussels? Choco-Story Brussels answers all your questions. To learn more about the world of chocolate and artisanal chocolate-making in Brussels, book your ticket now and visit our chocolate museum in the heart of the capital.
Book your ticket for an individual visit:
Book your spot for our chocolate workshop:
Book your ticket for a school visit:
Book your ticket for a group visit:
Belgian chocolate's reputation is built on several centuries of tradition, recognized craftsmanship and a demanding selection of ingredients. Belgian chocolatiers are renowned for the quality of their pralines, their creativity and their mastery of production techniques. Choco-Story Brussels explains how this reputation was built over time and highlights the key milestones that made Belgium a worldwide reference in the world of chocolate. The tastings on offer also help visitors better understand this rich variety of flavours.